Standard modules on this dashboard
Every build is custom. These are the modules we ship most often for this use case. Mix and match, add new ones, drop what you don't need.
Sessions to Calls to Deals
Every GA4 session matched to downstream outcomes — calls placed, forms submitted, deals closed in your CRM.
Channel Attribution Beyond GA4
GA4 attribution is model-based and probabilistic. We join it against first-party CRM and call data for true attribution.
Landing Page Revenue
Which pages produce calls and deals, not just engaged sessions.
Multi-Property Rollups
If you run multiple GA4 properties across brands or locations, every team sees their own slice.
Google Signals + Enhanced Measurement
All of GA4 standard dimensions and metrics, joined with your other systems.
Looker-Style Custom Reports
The flexibility of a Looker Studio report without the per-report rebuild.
Call us. Watch yourself appear in queue.
A live piece of what we build. Dial the number and your call shows up here within 6 seconds. Mount it on a TV in your call center and you have an operations screen your floor and leadership share.
- — The live widget polls your call system every 6 seconds
- — Caller numbers are masked to the last 4 digits
- — Perfect for a wall-mounted TV in the call center
- — Pair it with any of our standard dashboards
What a GA4 dashboard should tell you that GA4 does not
GA4 stops at the browser. The questions that matter start after it.
Did the visitor call?
Sessions matched to the phone calls they produced, through your call tracker.
Did they become a lead or a deal?
Sessions and channels followed into your CRM, through to closed-won.
What was the channel worth?
Revenue by channel, source, and landing page, not just engaged sessions.
Can everyone see it?
Owners and managers get the answer on a dashboard, without a GA4 login or a lesson in how GA4 works.
GA4 next to your ad spend
From GA4 access to live reporting
1. Discovery call
We map your GA4 properties, your CRM, your call tracker, and the questions nobody can answer today.
2. Scope + fixed quote
You get a fixed quote within 48 hours of the discovery call. No per-seat fees, and everything is month to month.
3. Build + review
We stand up your dashboard on a dedicated subdomain of trusscharts.com. You review and we iterate.
4. Launch + maintain
The dashboard refreshes every five minutes. We monitor it and add views as you grow.
Common questions
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Tell us your systems. Get a fixed quote in 48 hours.
We ask what you use, what nobody can answer today, and who needs to see the data. We come back with a fixed scope and quote within two business days of our discovery.