Standard modules on this dashboard
Every build is custom. These are the modules we ship most often for this use case. Mix and match, add new ones, drop what you don't need.
Spend to Click to Call to Deal
Full funnel attribution. Google Ads spend, call tracker calls, CRM opportunities, closed deals. All joined.
Cost per Deal by Campaign, Ad Group, and Keyword
Not cost per click. Not cost per lead. Cost per actual closed deal, matched back to the campaign, the ad group, and the keyword that produced it.
True ROAS
Return on ad spend using CRM revenue data, not Google Ads conversion value. See which campaigns are profitable and which are not.
Negative Keyword Opportunities
Keywords that generate clicks but no deals. Pull them into a shared view your PPC team can act on weekly.
By Device
Mobile, desktop, and tablet tracked on each lead, so you can see where your deals actually start.
Multi-Account + Multi-Brand Rollups
If you run multiple Google Ads accounts across brands or clients, every team sees their own slice.
Call us. Watch yourself appear in queue.
A live piece of what we build. Dial the number and your call shows up here within 6 seconds. Mount it on a TV in your call center and you have an operations screen your floor and leadership share.
- — The live widget polls your call system every 6 seconds
- — Caller numbers are masked to the last 4 digits
- — Perfect for a wall-mounted TV in the call center
- — Pair it with any of our standard dashboards
Google Ads detail, carried through to the deal
Each lead keeps the details of the click that produced it, all the way to closed-won in your CRM.
Campaign
Spend, leads, deals, and revenue for every campaign.
Ad group
The level below the campaign, where budget decisions usually get made.
Keyword
Which search terms produce deals, and which only produce clicks.
Device
Mobile, desktop, and tablet, compared on deals instead of clicks.
Google Ads reporting for your CRM
Google Ads + Salesforce
Campaign, ad group, keyword, and device tracked through to Salesforce opportunities.
Google Ads + HubSpot
The same detail tracked through to HubSpot deals, with phone calls included.
Google Ads + Zoho CRM
Spend next to the Zoho leads and deals it produced.
From ad account access to live reporting
1. Discovery call
We map your ad accounts, your CRM, how leads are captured today, and the questions nobody can answer.
2. Scope + fixed quote
You get a fixed quote within 48 hours of the discovery call. No per-seat fees, and everything is month to month.
3. Build + review
We stand up your reporting on a dedicated subdomain of trusscharts.com. You review and we iterate.
4. Launch + maintain
The dashboard refreshes every five minutes. We monitor it and add views as you grow.
Common questions
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Tell us your systems. Get a fixed quote in 48 hours.
We ask what you use, what nobody can answer today, and who needs to see the data. We come back with a fixed scope and quote within two business days of our discovery.