The dashboard
Screens from a live client dashboard. Facility and account names have been replaced; the figures are real.
Spend by week
Weekly ad spend with a four-week average.
- One bar per week
- A four-week average line
- Big swings stand out
What each admit costs
Admits and cost per admit by week, cost per admit for qualified opportunities, and outbound referrals from PPC leads.
- Admits and cost per admit by week
- Cost per admit for qualified opportunities
- Outbound referrals from PPC leads, tracked too
From spend to cost per admit
By facility: from spend all the way to cost per admit.
- One row per facility
- Clicks, leads, opportunities, and admits
- Cost at every step of the funnel
How many opportunities become admits
Opportunity to admit, month by month.
- Opportunity-to-admit % by month
- A three-month average line
- Dips are easy to see
Standard modules on this dashboard
Every build is custom. These are the modules we ship most often for this use case. Mix and match, add new ones, drop what you don't need.
Weekly Ad Spend
Spend by week with a four-week average line.
Admits and Cost per Admit
Admits by week and the cost of each one, with four-week averages to smooth out a slow week.
By Ad Account
One row per facility: spend, clicks, CPC, leads, cost per lead, opportunities, cost per opportunity, qualified opportunities, cost per qualified opportunity, admits, and cost per admit.
Opportunity to Admit Trend
Monthly conversion from opportunity to admit, with a three-month average.
Who looks at this dashboard
Marketing directors
Which campaigns and facilities produce admits, not just leads.
Agencies
A shared view of what the spend produced, past the click.
Executives and owners
Cost per admit by facility, week over week.
Where the numbers come from
Google Ads
Spend, clicks, and CPC by account and campaign.
Your CRM
Leads, opportunities, qualified opportunities, and admits, matched to the campaign that produced them.
Common questions
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